Jolene Goldsmith

Operations
As Director of Operations, I ensure all of stok’s operational systems and processes are efficient, effective, and in alignment with our company goals and values. I lead our IT team in evaluating, implementing, and improving all internal software. I also work with our data analytics team to ensure accurate data collection, analysis, and reporting for the organization.
ON REIMAGINING THE BUILT ENVIRONMENT:
“My favorite project has been implementing organizational biomimicry, stok’s unique organizational structure. We took lessons from nature to reimagine the traditional corporate hierarchy and replace it with a more collaborative, self-managed, and equitable structure. We pursued B Corp certification and the JUST Label to show our commitment to social justice, something I am incredibly passionate about and proud of.”
ON A FUTURE THEY WANT TO LIVE IN:
“I hope to live in a future where all businesses exist to support and care for, rather than take advantage of, their team members. Where all humans, regardless of race, gender, sexual identity, or religion, are valued and treated fairly. Where kindness and compassion (towards each other, towards ourselves, and towards the earth) are the default.”